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AI translation for Shopify and WordPress

As convincing in every language as in the original.

We translate stores and websites: products, pages, posts and SEO fields, the way your customers search in each country. With your glossary, your brand rules and a check before anything is written. When a text changes, we renew only what is out of date.

Shopify I sell on Shopify Estimate the cost in two minutes, then connect the app WordPress · WPML I use WordPress with WPML Pages, posts and Elementor, with a dedicated plugin
  • 492M characters translated
  • 963 translation runs
  • €80 per million characters
CoverageDESource
EN96%
FR88%
IT91%
NL74%
PL100%
ES83%
currentoutdatedmissing
Next run: Sunday, 2:00 am
approx. 41,200 characters · 3 languages

What you get

New markets for a fraction of the usual cost

What used to take an agency, months of time and a five-figure budget, you now start from the customer portal.

over 99 %
cheaper than a translation agency

One million characters costs €80 with us. Translated the classic way, that is over 18,000 standard lines and easily more than €20,000.

Days
not months

A whole shop or website is translated within a few days, not after months at a translation agency. New products and pages follow on a schedule.

Found
not just translated

We translate meta titles, descriptions and URL handles the way people search in the target country. So every language also brings visitors from Google.

Example: 500 products in 5 languages

  • To translate3M characters
  • Translation agency€65,000
  • SeoTranslationPro€240

You save about €64,760.

Assumptions: 1,200 characters per product, translation agency at €1.20 per standard line (55 characters). All prices excl. VAT.

Calculate your own numbers →

Translated literally, or the way people search

Original
Kniebandage bei Arthrose
Literal
Knee bandage at arthrosis
With SEO
Knee brace for arthritis
Original
Handyhülle mit Kartenfach
Literal
Handy cover with card compartment
With SEO
Phone case with card holder
Example: German to US English. Meta titles, descriptions and URL handles are translated the same way.

Why many translations cost you customers

Fixed costs instead of results

Many apps and plugins charge every month and per language, even when nothing changes. With us you only pay for the characters that are actually translated.

Literal instead of findable

A literal translation rarely hits the terms people search for in the target country. The product stays invisible, however good the translation sounds.

Translated once, never touched again

When the source text changes, the translation stays old. We show you every outdated translation and re-translate it on request.

How it works

Four steps. You can follow each one in the customer portal.

  1. 1

    Connect

    Connect your Shopify store through the app or your WordPress website through the plugin. We read every translatable text and show what is missing per language.

  2. 2

    Filter

    A filter decides what gets translated: products or pages only, SEO fields only, without technical fields. You see rows, characters and price instantly.

  3. 3

    Translate

    AI translates with your glossary and rules. Before writing we check HTML, links and meta lengths – you can approve every run yourself.

  4. 4

    Stay current

    Schedules translate whatever is new. Changed texts show up as outdated until you decide.

You only pay for what really needs translating

Before a single character is billed, the filter removes everything that needs no translation: content already translated, placeholders, technical theme fields and bare links. In typical shops that is most of the export.

Example: what a standard filter removes from a store export
  • Already translated18,204 rows
  • Placeholders only {{…}}312 rows
  • Theme block fields1,877 rows
  • Link only96 rows
  • Left to translate2,431 rows

Example values. With your export, the free filter tool shows the real numbers.

What sets us apart

Spot outdated translations and renew them selectively

When a text changes after translation, Shopify notices but doesn't show you. We do: old and new text side by side, affected languages and the cost of renewing. In WordPress, a "changed only" job re-translates exactly the affected content.

  • Re-translate: only the changed fields, not everything again
  • Still correct: keep it at no cost, e.g. after a typo fix
  • Ignore: the field becomes a rule in your filter
  • Or automatic: re-translate after every inventory scan, with a cost cap
FRoutdatedExample

Source text then

Full-spectrum oil with 5% CBD, glass bottle with dropper.

Source text now

Full-spectrum oil with 10% CBD, glass bottle with dropper.
Re-translateStill correctIgnore
EN
FR
IT

Check for yourself before you pay

Filter & price

Upload a Shopify export and see right away what needs translating – free.

Open →

Translation QA

Finds wrong languages, broken HTML and missing translations in your export.

Open →

hreflang checker

Checks whether search engines map your language versions correctly.

Open →

Redirects

Generates redirects when translated handles change.

Open →

Who we work for

Store owners

From a few hundred products and more than two languages. One contact instead of agency, app and correction loops.

Agencies

Several client stores and websites in one portal, each with its own glossary, rules and separate billing.

Websites on WordPress

Company websites, service providers, online magazines: pages, posts, Elementor and WooCommerce with WPML, through a dedicated plugin with the same translation logic.

From practice

One Shopify merchant, two shops, 19 languages

Since February 2025 we have been translating products, collections, blog, navigation and metafields in two Shopify shops for an online merchant. Glossary and brand rules apply in every language, and new content regularly goes into the next run.

Figures from our billing journal, as of October 2026. Customer name anonymised.

247M
characters translated
19
languages
579
translation runs
4.5M
standard lines no translation agency had to write

Pricing

€80 plus VAT per million translated characters. No base fee, no per-language cost, no mandatory subscription. Translate regularly and save 10% with a subscription.

Quick estimate

Typically 800 to 2,000 characters.
5 languages
Roughly
–
–
Exact price from your export

The filter tool reads your Shopify export and counts only what really needs translating.

Starter
€80
1M characters
enough for about 833 product or page texts in one language
or €72 per month as a subscription
Growth Popular
€400
5M characters
enough for about 4,167 product or page texts in one language
or €360 per month as a subscription
Scale
€1,600
20M characters
enough for about 16,667 product or page texts in one language
or €1,440 per month as a subscription

All prices plus VAT, for businesses only. Billed by characters actually translated; unused characters are kept. Larger volumes and agency terms on request.

Always included

  • Glossary, brand rules and tone of voice per language
  • HTML, link and meta-length checks before writing
  • Customer portal with preview, approval and schedules
  • Detection of outdated translations

Frequently asked questions

How are characters counted?

We count the characters of the source text that is actually translated – per target language. Empty fields, plain links and placeholders do not count.

Who translates?

AI with your glossary, your brand rules and your form of address. Every run is checked automatically before writing; you can also approve it yourself.

What happens when I change texts?

In a store, Shopify marks the translations as outdated. You see them in the portal with old and new text and decide: re-translate, keep as correct or ignore. In WordPress, a "changed only" job re-translates the changed content.

Are URL handles translated?

Yes, if you want: SEO-friendly and without special characters. You can also exclude handles entirely.

Can I start runs myself?

Yes. In the customer portal you pick filter and languages, see the price upfront and start right away or on a schedule.

Do I need a subscription?

No. You buy character packages once. If you translate regularly, the monthly subscription saves you 10%. Unused characters are kept, and you can cancel at the end of any month.

What happens when my balance runs out?

Running orders wait until characters are available again. If you like, we top up automatically, with monthly limits on count and amount that you set yourself.

Who is the offer for?

For businesses. All prices are plus VAT. Companies in other EU countries pay no German VAT with their VAT ID (reverse charge).

Which languages are available?

Every language your store or website offers. In use are, among others, French, Italian, Dutch, Polish, the Scandinavian languages, Turkish, Ukrainian, Arabic and Chinese.

A free assessment of your store or website

Send us your link. We tell you which content is worth translating, into which languages and what it costs. No obligation.

Request an assessment info@seotranslationpro.com